When the Fast Lane Meets the Green Path: My Take on Sustainability & Quick Commerce
- Dipti Patle
- Aug 6
- 3 min read

Let me paint you a scene—something I’ve seen way too often lately. You’re outside, maybe on your second chai of the day, and there it is: a delivery person gliding down a bustling street on a blue scooter, a box popping out of their backpack. It’s become so normal, right? Neighbours used to greet the milkman; now they wave to folks in branded tees, zipping by with groceries, batteries, or, let’s be real, midnight ice cream emergencies. Feels like we’re living in “fast-forward” mode.
But hang on—there’s an elephant in the room, or maybe just a lot of little green bins crowding the pavement: all this speed, this “just-in-time” lifestyle, what’s it doing to our planet?
Speed Thrills, But Does It Chill?
Honestly, I love convenience. Who doesn’t? But sometimes, when that little parcel arrives, I get this pang. The kind that whispers, “How many scooters are crisscrossing the city right now, just for folks like me who can’t wait till tomorrow for dish soap?” You get me?
Quick Commerce is, without a doubt, a marvel. But its warp-speed has a shadow. More deliveries = more packaging, more emissions, more, well, stuff that has to go somewhere.
Once, after a week of “just one thing” orders, my recycling bin was overflowing with boxes, wrappers, and those air-filled plastic pillows nobody really knows how to dispose of. Not exactly an eco-warrior moment on my part.
Tiny Deliveries, Big Footprint?
Let’s call a spade a spade: a single scooter making four trips for four families, instead of one big truck fulfilling twenty orders, that’s double, triple, who-knows-how-many times the CO2? And packaging! Don’t even get me started on the tiny bubble wrap pouch inside a huge cardboard box, just for a single battery or a lip balm.
Used to be, if you did a big shop once a week, you’d get everything delivered in one reusable bag. Now, it’s a parade of plastic, a chorus of “just this one thing” cardboard, each time the doorbell rings.
Looking at those bright green recycling bins in the photo, you can’t help but hope that everyone’s actually using them. Or at least thinking about it.
There’s Hope: Can Speed & Sustainability Be Friends?
Here’s where the optimist in me perks up. We’re not doomed to keep choosing—speed or sustainability? New innovations are popping up everywhere, almost as fast as the deliveries themselves.
EVs & Green Fleets: Saw my first e-scooter delivery last month. The guy looked more content than usual, maybe because he didn’t have to shout over engine noise.
Smarter Routing: I read (or maybe saw on a podcast?) about AI-driven route planning. Basically, delivery apps batching orders so one trip drops off three mini-packages in the same street. Win for efficiency, win for the planet.
Eco-Packaging: Some startups are now using compostable mailers, recycled cardboard, even edible packaging? (Haven’t tasted it… yet.)
Brand Transparency: More companies are printing carbon “receipts” with each order—showing you just how much resource your midnight craving really cost. Guilt trip or reality check? Maybe both.
What’s the Middle Path?
I’m not here to kill the vibe. Life moves fast. Sometimes you need that charger or half-liter of milk delivered before your Zoom call. (Been there.) But being aware? Making small changes? Those add up.
A few things I’m trying (badly, but trying):
Combining orders. It’s not always possible, but I do my best.
Saying “no thanks” to extra cutlery, plastic sachets, and bags.
Choosing platforms that boast eco-friendly delivery or reusable packaging.
And yeah—even just pausing to check if I really need it right now, or if it can wait till my weekly shop.
Final Thoughts: It’s a Team Sport
Sustainability isn’t just up to companies (though, let’s face it, a little corporate accountability never hurt). It’s people, it’s cities, it’s all of us. If enough of us nudge the system—ask platforms for greener choices, even pay a rupee more for it—we might just get speed and sustainability, living happily ever after.
Ever tried walking to the kirana shop instead of tapping your phone? The world moves slower, but sometimes, surprisingly, it all feels a little lighter.
Would love to hear your hacks for balancing the urge for instant gratification with a little bit of planet-friendly patience. Until then, stay quick, stay kind to the earth, and please—use those green bins.



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